Nike re:issue/Sportswear Creative Direction
Hard to believe this today, but at one time, Nike was ao focused on performance apparel and footwear it completely overlooked the rich heritage of the company’s inspiring beginnings as a Eugene start-up informed by the counter-culture of the 1960s. Basically a gang of passionate, nerdy, hippie runners. In what seems unthinkable today, I and a small team were lucky enough to have the support of key executives to go deep with researching Nike’s early stories and graphic assets and create a small, lovingly made collection that brought these stories to the light of day.