jvr spirits krupnik packaging + branding

Brand identity and creative direction for Krupnik, a spiced honey liquor made from founder's family recipe. Web design by http://thedaylightstudio.com

JVR Spirits Krupnik is an old-world honey spiced liquer project that a Nike buddy of mine asked me to help him out with. His dad, a Univeristy of Oregon physics professor,  used to make it in his garage. I wanted the garage/mechanics vibe to carry over into the packaging. There's so much "old-timey/hand-crafted/lumberjack/beard" stuff floating around out there. I wanted something that would stand out, as well not look out of place on a shelf next to box of sheetmetal screws. I'm thinkin' we got there with this… http://www.jvrspirits.com 
Retailer Tech Sheet
http://www.jvrspirits.com/krupnik
http://www.jvrspirits.com/find-it
http://www.jvrspirits.com/about
guilloche press check
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